Audience Finder fieldworker guidelines
Audience Finder is a free national audience data and development tool, enabling cultural organisations to understand, compare and apply audience insight. Quantitative survey data is collected by the participating organisations using either face-to-face surveys or e-surveys. These guidelines are intended to be used by fieldworkers i.e. those staff/volunteers who are responsible for undertaking face-to-face surveys with audience members, or by those responsible for training fieldworkers in the three key aspects of their role:
- Ensuring an equal representation of respondents.
- Maximizing the number of questionnaires collected (keep refusals to a minimum by engaging the respondent in the research process).
- Recording responses accurately.
If you have any further questions whatsoever, please feel free to contact firstname.lastname@example.org