Audience Finder fieldworker guidelines
Audience Finder is a free national audience data and development tool, enabling cultural organisations to understand, compare and apply audience insight. Quantitative survey data is collected by the participating organisations using either face-to-face surveys or e-surveys. These guidelines are intended to be used by fieldworkers i.e. those staff/volunteers who are responsible for undertaking face-to-face surveys with audience members, or by those responsible for training fieldworkers in the three key aspects of their role:
- Ensuring an equal representation of respondents.
- Maximizing the number of questionnaires collected (keep refusals to a minimum by engaging the respondent in the research process).
- Recording responses accurately.
If you have any further questions whatsoever, please feel free to contact firstname.lastname@example.org
Unpredictable and changing circumstances are making it difficult to plan any festival this summer but we are a resourceful lot in the cultural sector.
We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.