The COVID-19 pandemic and government response to it continues to evolve. As we enter postlockdown and arts & cultural venues begin to re-open, it is essential that Audience Finder organisations and their staff follow government guidance about social contact and social distancing. The Audience Agency (TAA) will continue to update its guidance in line with government guidelines, but it is the responsibility of Audience Finder participants to keep up to date or align with the specific measures of their nation or Local Authority.
The aim of this guide is to interpret the UK government guidance into practical steps on how organisations can safely and effectively continue to collect audience data. There will be a need for flexibility in approach, both across the organisations, but also over time, as restrictions and measures are relaxed or even potentially re-instated.
We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.