The COVID-19 pandemic and government response to it continues to evolve. As we enter postlockdown and arts & cultural venues begin to re-open, it is essential that Audience Finder organisations and their staff follow government guidance about social contact and social distancing. The Audience Agency (TAA) will continue to update its guidance in line with government guidelines, but it is the responsibility of Audience Finder participants to keep up to date or align with the specific measures of their nation or Local Authority.
The aim of this guide is to interpret the UK government guidance into practical steps on how organisations can safely and effectively continue to collect audience data. There will be a need for flexibility in approach, both across the organisations, but also over time, as restrictions and measures are relaxed or even potentially re-instated.
Post-Covid-19 Lockdown Guidance | Undertaking safe data collection
How The Audience Agency is innovating to help art galleries find out more about their visitors in a fun and interactive digital way.
Harnessing the power of Audience Spectrum to map out a strategic, data-driven approach to embracing new audiences and encouraging anxious returners in South Wales's altered post-pandemic landscape.