The COVID-19 pandemic and government response to it continues to evolve. As we enter postlockdown and arts & cultural venues begin to re-open, it is essential that Audience Finder organisations and their staff follow government guidance about social contact and social distancing. The Audience Agency (TAA) will continue to update its guidance in line with government guidelines, but it is the responsibility of Audience Finder participants to keep up to date or align with the specific measures of their nation or Local Authority.
The aim of this guide is to interpret the UK government guidance into practical steps on how organisations can safely and effectively continue to collect audience data. There will be a need for flexibility in approach, both across the organisations, but also over time, as restrictions and measures are relaxed or even potentially re-instated.
Despite calls for inclusive reopening from a range of advocates and advocacy groups, disabled people are at risk of being ignored within the wider desire to return to normal.
Over 6 months, The Audience Agency has been supporting 10 magnificent action-research projects as they ask how (or if) digital technology can bring communities and archives closer together.