Ellie Russell, Marketing Manager at The Point in Eastleigh, talks through how she and her team use the insights from Audience Finder and the Audience Finder Enhanced Box Office Dashboard to inform their programming, campaign planning and audience development work. Their creative use of the dashboard has led to increased knowledge of their audiences and future audiences and, through this, informed several successful targeted campaigns.
While anxiety about attending events remains high amongst disabled people, the Covid online content boom has given rise to revolutionary opportunities that could improve access for good.
While audiences are most comfortable returning to outdoor events, organising a festival that can flex around ever-changing restrictions is still no mean feat. Penny Mills and Jonathan Goodacre have been looking at what’s working.