Search

Search results for 'area profile'

Using Your Population Profile Report Plus

An Population Profile Report Plus (PPR+) gives a detailed view on the profile and demographics of a particular area, including splits by postcode sector.

Population Profile Report for Impact Workshop

In this workshop, we will walk you and your team through how to get the most out of our popular Population Profile Report Plus.

Your Area Is Going Places

Culture is a catalyst for placemaking

Audience Answers | Population Profile Reports

Want to find out about the demographics and levels of cultural engagement in your catchment or target area using full 2021 census data?

Wales Population Profile Reports

Explore the latest regional and national population insights for Wales.

1. Profile

The most ethnically diverse segment, this mixed aged group tends to be council housed, with low education, employment, and income restricting leisure opportunities.

1. Profile

This large group includes families of all ages, with typical educational backgrounds, solid careers and the means to enjoy their time as they please, both at home and abroad.

1. Profile

Mostly family dominated group with children ranging from school-age to young adult, living comfortable but modest lifestyles, close to relatives and where they grew up.

1. Profile

An older group of retired or semi-retired home owners, living on modest pensions and spending their time enjoying reading, gardening, period dramas and Countryfile.

1. Profile

Soon-to-be, or already, retirees from skilled professional, White working class backgrounds, who enjoy sofa time, social clubs and fishing trips on modest pensions.

1. Profile

A health-impaired and socially inactive group living on very modest incomes, often in state-provided accommodation, with indoor leisure habits like puzzles and crosswords.

Levelling Up Locations by Audience Spectrum Profile

Considering how the Levelling Up agenda aligns with what we know about lower engaged audiences, supported by the deeper level of precision profiling provided by our Audience Spectrum enhancements.

Get Started | New to Creative People and Places?

If you’re interested in becoming a Creative People and Place, The Audience Agency can support you in the development phase of your programme in various ways:

Get Started | New to Creative People and Places?

If you’re interested in becoming a Creative People and Place, The Audience Agency can support you in the development phase of your programme in various ways:

Guide | Meaningful mapping

How to use the geography of where your audiences live as a means to usefully segmenting your database...

Snapshot | Family Audiences

A look at Audience Finder's Survey and Ticketing data to understand the profile of family audiences.

Schools Engagement Report

An easy-to-understand report that presents a clear view of the schools you are engaging.

Research | Cultural Destinations

Working with Marketing Manchester to understand the profile of cultural tourists to the Greater Manchester region.

Snapshot | Last Christmas

Christmas Shows and Pantomimes attract quite different crowds from much other theatre. This snapshot takes a light look back at the profile of the festive audiences of 2018 and how they tended to engage with this great British tradition.

Local Audiences | East Central Scotland

A spotlight on audiences in Edinburgh City area, and across West, Mid and East Lothian.

Case in Point | Audience Ninja

Changing the profile of audiences through strategic touring funding...

Explanation: Index

An index figure is useful in allowing us to compare data against a baseline average. Commonly included in Area Profile Reports (APRs) and in geo-demographic profiles.

Feature | Culture and councils in coalition

The relationship between a place’s local government and its creative economy is an entirely (and rightly) symbiotic one, argues cultural sector consultant and Southwark Councillor, Richard Leeming.

London

Guide | An introduction to indexes

This toolkit explains how indexes are useful in allowing us to compare data against a baseline average.

Community Consultation Toolkit

Use real data from your area to deliver your own community consultation.

Change in Sales: Pre-vs-Post-Pandemic

Detailed consideration of a range of factors that continue to affect booking levels to arts, culture and heritage events - including location, audience profile, artforms and programming, and more - allows us to adjust sales expectations to reflect organisations’ particular circumstances more realistically.

Audience Report | Outdoor Arts

Outdoor Arts audiences are distinctive. Unlike audiences for many other artforms and cultural activities, they tend to be representative of the demographics of the public in their area.

Audience Spectrum Profiling

Want to understand more about your audience profile and the characteristics of who lives in your target area? Our Audience Spectrum Profile reports can help.

Scotland | Audience Spectrum Mapping

These maps offer an overview of Scottish regions' demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture, and by what they like to see and do.

Product Catalogue

Fast analysis of your organisation's audience data by demographic & engagement + Quick-win packages for making meaningful change at speed.

Wales | Audience Spectrum Mapping

These maps offer an overview of Welsh regions' demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture, and by what they like to see and do.

Guide | Data Comparisons

What is a base and how do you choose one?

Grow your Family Audiences

The Audience Agency's specialist consultants can help you to identify, understand and grow your family audiences.

Engaging Local Audiences Starter Pack

The Audience Agency's specialist consultants can help you to identify, understand and grow your local community audiences.

Local Audiences | Tyne and Wear

A spotlight on audiences across Newcastle, Gateshead, North Tyneside, South Tyneside and Sunderland.

Local Audiences | Cumbria and Lancaster

A spotlight on audiences in Cumbria and Lancaster, compiled with the support of Cumbria Arts and Culture Network.

Local Audiences | West of England

A spotlight on audiences in Bristol and surrounding areas, including Bath, NE Somerset and South Gloucestershire.

Local Audiences | East Midlands

A spotlight on audiences in Leicestershire, Nottinghamshire and Derbyshire.

Local Audiences | East London

A spotlight on audiences in East London, from Tower Hamlets to Havering, and everywhere in between.

Local Audiences | Hampshire

A spotlight on audiences in Hampshire, including Portsmouth, Southampton and Basingstoke.

Local Audiences | Fenlands

For this session, we will be discussing audiences in Fenlands looking specifically at Cambridgeshire, Peterborough, and South Lincolnshire.

Local Audiences | West Yorkshire

A spotlight on audiences across Bradford, Calderdale, Kirklees, Leeds and Wakefield

Local Audiences | Staffordshire & Shropshire

A spotlight on audiences in Staffordshire and Shropshire, including Stoke-on-Trent, Shrewsbury and Telford.

Local Audiences | Central Scotland

A spotlight on audiences across Angus, Perth & Kinross, Dundee, Stirling, Clackmannanshire, Fife and Falkirk

Local Audiences | South and West Scotland

A spotlight on audiences across Dumfries and Galloway, Ayrshire, Renfrewshire, Inverclyde and the Scottish Borders.

Local Audiences | North East Scotland and the Highlands and Islands

A spotlight on audiences across Aberdeen, Inverness and the Shetland Islands.

Guide | Getting started with the Audience Development Planner tool

How to use our audience development planning tool and other useful resources...

Audience Spectrum in Action

Make the most accurate segmentation tool that the cultural sector has ever had work its hardest for you and your audiences

Using Evidence To... Reopen Museums and Galleries

Our Using Evidence To… recovery route-maps are designed to help you navigate your own data and The Audience Agency’s free resources to clear key hurdles for bouncing forwards.

Audience Spectrum

Segmenting the UK population by their attitudes towards culture, and by what they like to see and do.

Evidence | Wales

The arts, culture and heritage sector in Wales has faced a series of unprecedented challenges in recent years, prompting organisations to adapt to new ways of working as the landscape for cultural audiences and the population at large develops.