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Report | Art UK Audience Broadening Initiative Report

We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting global majority and 16 - 24 year olds.

Audience Report | Museums

This report demonstrates the breadth of people museums are able to engage through their diverse appeal, collections, learning activities and specialist knowledge.

Audience Report | Outdoor Arts

Outdoor Arts audiences are distinctive. Unlike audiences for many other artforms and cultural activities, they tend to be representative of the demographics of the public in their area.

Audience Report | Live Literature Events

This report draws together what we know of Live Literature Events from the many hundreds of organisations that contribute booking and survey data to Audience Finder.

Audience Report | Audiences for Visual Arts

Visual artists and curators create spaces where communities can face challenging ideas constructively.

Scotland | Audience Recovery Status Report 2022

Delving into Audience Answers data to understand the extent to which arts engagement had recovered to pre-pandemic levels across Scotland, by the end of 2022

Scotland | Pre-Covid 19 Audience Baseline Report

We've looked at average Audience Finder Data from the years immediately preceding the pandemic to create a baseline that we can use to track Scottish Audience recovery.

Ghost Light Report

This report tracks sales data from Audience Finder for 2020/21, compared to a baseline (of averages from 2017-19) to help understand the impact of Covid-19 on the cultural sector and particularly ticketed arts organisations.

Using Your Population Profile Report Plus

An Population Profile Report Plus (PPR+) gives a detailed view on the profile and demographics of a particular area, including splits by postcode sector.

Report | Donor Research Summary

Downloadable summary of our Donor Research report.

Report | Reading for Pleasure

This new report, commissioned by Arts Council England, examines reading habits, motivations for reading and how people are choosing to engage with literature.

The Learning Diaries | Schools Engagement Report Coming Soon

Would you value an easy-to-understand report that presents a clear view of the schools you are engaging?

Back Light Report

This report summarises sales data from Audience Finder to support the Department for Digital, Culture, Media and Sport (DCMS), Arts Council England (ACE) and cultural organisations in planning their response to Covid-19.

Population Profile Report for Impact Workshop

In this workshop, we will walk you and your team through how to get the most out of our popular Population Profile Report Plus.

Report | Contemporary Visual Arts Audiences 2014 - 2015

Working together to understand and build audiences through Audience Finder.

Scotland | Audiences Summary Report

This report summarises results for Scotland from the first wave of The Audience Agency’s COVID-19 Monitor.

Schools Engagement Report

An easy-to-understand report that presents a clear view of the schools you are engaging.

Report | Evidencing Libraries

Arts Council England commissioned The Audience Agency to understand the extraordinary reach of public libraries and especially how audience research and data are accessed and used by library practitioners.

Report | Outdoor Arts Audiences

Working together to understand and build audiences through Audience Finder.

Report | The adoption of digital technology in the arts

This report is intended specifically to help Welsh arts organisations adopt and make use of new digital technologies – and to transform their business models as a result.

Report | Classical Music

Read our latest findings on national classical music audiences.

Report | From Them To Us

The art of leading with an audience focus.

Report | Creative People and Places: Digital Engagement & Opportunities

Insight and practical recommendations for how CPPs can harness digital tools more effectively.

Report | Cinegi Arts and Film Action Research

Collaborative research into how a digital distribution service could bring filmed arts and cultural content to audiences in venues beyond mainstream cinemas.

Culture in Crisis Report Released

Centre for Cultural Value report shows crisis-hit UK cultural sector at a crossroads, as new research reveals profound impact of Covid-19 on workforce, audiences and organisations.

Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

The Audience Agency has been appointed to research and write a report entitled 'The future of cross border cooperation in the Arts' by the ARINS project.

Report | New data from new audiences

How The Audience Agency is innovating to help art galleries find out more about their visitors in a fun and interactive digital way.

Digital Report

These findings focus on the digital engagement questions from the first wave of our nationwide panel survey of changing views about participating in creative and cultural activities through the pandemic.

Drive Time and Distance Report

Discover where your customers live in relation to your venue and how far they travel to get to you.

Report | Who Donates Among Arts Audiences?

While the majority of arts audiences are venue loyal, new research suggests donors behave differently.

Opinion | The ‘Rebalancing our Cultural Capital’ Report

Ivan Wadeson, responds to ‘Rebalancing our Cultural Capital’: A contribution to the debate on national policy for the arts and culture in England...

FAQs | Using Audience Finder Data Tools after ACE’s funding changes  

Your questions answered about how changes to ACE’s funding portfolio will impact your use of Audience Finder Data Tools (now Audience Answers)

Wales | Audience Spectrum Mapping

These maps offer an overview of Welsh regions' demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture, and by what they like to see and do.

Scotland | Audience Spectrum Mapping

These maps offer an overview of Scottish regions' demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture, and by what they like to see and do.

Using Audience Spectrum To... Plan for Reopening

Our Using Evidence To… route-maps are designed to help you navigate your own data and The Audience Agency’s free resources to clear key hurdles for bouncing forwards.

Audience Reports

A FREE, easy to create report that will support your annual Arts Council England NPO return.

Audience Answers

Designed for and with cultural organisations, Audience Answers puts insights into action, responding to user needs, and facilitating peer-to-peer collaboration.

Audience Spectrum Licensing

Tag your ticketing system, database, or CRM records with next generation Audience Spectrum segmentation profiling, at an individual customer level.

Digital Audience Survey | Galleries Findings

Findings from The Audience Agency's Digital Audience Survey show how galleries visitors have responded to organisations moving so much of their offering online since the COVID-19 lock-down period.

Digital Audience Survey | Museum Findings

Findings from The Audience Agency's Digital Audience Survey show how museum visitors have responded to organisations moving so much of their offering online since the COVID-19 lock-down period.

The Audience Agency | Working Together: SSOs in Action

The Audience Agency CEO, Anne Torreggiani, lays out her plans for bigger better sector support and invites collaboration with fellow Sector Support Organisations.

Case in Point | Audience Ninja

Changing the profile of audiences through strategic touring funding...

Audience Spectrum in Action

Make the most accurate segmentation tool that the cultural sector has ever had work its hardest for you and your audiences

Audience Trends Workshop

Looking to understand how your audiences develop over time?

The Audience Agency announce merger with Culture24

Joining forces to support a future-focused sector.

Audience Answers | Population Profile Reports

Want to find out about the demographics and levels of cultural engagement in your catchment or target area using full 2021 census data?

Audience Spectrum Profiling

Want to understand more about your audience profile and the characteristics of who lives in your target area? Our Audience Spectrum Profile reports can help.

Audience Answers | Touring

Get the full picture of how your productions are performing across venues and audiences

Audience Answers | Ticketing

Gather key insights into your bookers, whatever your size, focus or funding status.

Using Audience Spectrum Subsegments | #4

Speak your benefactors' language. Boost your fundraising & individual giving efforts through more precision targeting.

Using Audience Spectrum Subsegments | #2

Access your underserved audiences. Identify the segments you aren't reaching in order to grow engagement with them.

The Audience Agency Group helping to deliver DCMS Culture is Digital policies

The UK is arguably one of the leading countries at exploiting opportunities that arise at the intersection between culture and ‘digital’.