Our interactive data dashboards help you share, compare and apply audience insight.
Quick-win reports and deep collaborations, all powered by data, delivered by people
The sector's leading tool segmenting the UK population by their attitudes towards culture
Changing cultural participation patterns through the pandemic and beyond.
As restrictions and timelines have varied by place, so have audience responses.
Different sectors in our community have faced specific challenges over recent years.
Combining evidence and expertise to explore important topics in the cultural sector.
Practical guidance and insights from an experienced team of audience developers.
In practice examples of how our tools and techniques support cultural organisations.
A mission-led charity that helps cultural organisations know and grow their audiences.
Specialists in engagement strategies, creative place building, and data-led decision making.
We work with organisations of all sizes, across the UK and international cultural sectors.
Login
Our free national audience data and development tool
Our national audience data and development tool
Tickets and support for our products
Search results for 'sampling'
A guide on targets and tactics for making the most out of your sampling practice
Read our advice on how to make your survey collection easier
Get to know your audiences by asking them about themselves and their motivations.
How to recruit, train and manage fieldworkers.