About us

The Audience Agency is a mission-led organisation, which exists to give people better access to culture, for the public good and the vitality of the sector.


We hope to contribute in increasing the number and diversity of people engaging with a broad range of culture, and the depth and scope of their involvement.

Our purpose is to lead insight-driven, audience-focused practice and policy. We put our knowledge and skills in creating and using insight at the disposal of the sector, as agents for positive change.

According to our intelligence, only about a third of people in the UK take part in publicly supported culture regularly, most of them infrequently. We’d like to see more people getting more involved - everyone should be able to enjoy the proven benefits. To bring about that change, our sector needs to learn more about our audiences and communities and what they need. We all need to take inspiration from that insight in the way we engage: make, curate, channel and communicate. This is what we mean by audience focus, and we think it is the key to being relevant as well as resilient.


  1. Our team

    We support cultural organisations wherever they need us

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  2. Clients

    We work with small and large organisations across the arts and cultural sector

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  3. Success stories

    Explore the benefits that we have bought to some of the clients we work with

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  4. News

    News from The Audience Agency

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  5. Careers

    Looking to join our team? Here are our current vacancies

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  6. FAQ

    Some questions frequently asked about The Audience Agency

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  7. Contact us

    We'd like to hear from you.

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  8. Sign Up

    Sign up to our newsletters for regular updates about our work, Audience Finder and highlights of what's happening in the arts and cultural sector

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