We help you deliver on the triple bottom line – your artistic vision, social purpose and business resilience

How we can help

At The Audience Agency, we are committed to working with you to deliver your triple bottom line – your artistic vision, social purpose, and business resilience.

This means helping you to:

  • Understand your audiences,
  • Build your audience strategy,
  • Develop your offer,
  • Segment your audiences,
  • Evaluate your activities, and
  • Strengthen your skills through training for ongoing effectiveness

Our unique model blends off-the-shelf products and services with completely bespoke research and consultancy, enabling us to work with your organisation at any stage of its development or funding cycle. From understanding exactly who your audiences are, to designing new creative offers, to understanding the reach, pattern, and diversity of your audience attendance – we can work with you to find both swiftly applicable “quick wins” and deeply transformative action, ensuring a future where you don’t just survive, but thrive.

How we work

The core of our work is building actionable insight through innovative approaches, including:

  • Data-driven decision making
  • Experience Journey Mapping
  • User-centred design
  • Creative techniques
  • Mixed-method approaches

Our methods are based around our belief that audiences and users should be at the heart of any solution and draw on our unrivalled market understanding derived from real engagement data from 20 million households.


THE AUDIENCE AGENCY GROUP