Audience Answers

These next generation data tools from The Audience Agency focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field.

At every plan level - Snapshot, Essentials or In-depth - this new suite of tools:

is powered by Audience Spectrum, the most accurate segmentation tool the sector has ever had to help target audiences and include a wider public,
improves on favourite features that users have told us they most value,
offers a whole host of new functionality they've asked for,
comprises modular packages that can be standalone or combined,
continues to be developed based on your feedback, always inline with updated funder requirements as they become known,
and enables continuity of reporting and insight for current users

At-a-glance overview of the Audience Answers tools suite

Use this table to get an idea of which Audience Answers Plan is right for your organisation, and explore the Tools for more detail about how they work:

Plans →

Snapshot

Essentials

Snapshot +...

In-depth

Essentials +...

Tools↓	Quick & easy tools capturing core audience data and giving key insights	Self-service dashboards with actionable insights and basic support	Push your data further, with tailored analysis and expert support
Surveys	Basic templates, Audience Spectrum segmentation, peer resources and reports	Greater range of questions, interactive data tools and org-specific profiling	Specialised survey design and analysis, granular profiling, and tailored support
Ticketing	Key sales metrics and booker profiles by catchment area and Audience Spectrum	Production level analysis, custom benchmarking and precision profiling	Expert tailored data analysis, quarterly custom reports, and on-hand support
Coach	Available as an add-on service	1-2-1 support session to help you make sense of and get the most from your data	Ongoing support with using your data to drive audience development plans
Networks	Available as an add-on service	Available as an add-on service	Join a Network of peers exchanging sector-leading insight and practice
	FREE	£ (subsidised in Scotland and Wales)	££ (subsidised in Scotland and Wales)

We know that there's a lot to consider, so if you are not sure what the best options are for you, get in touch for a chat to find out how we can help.

Audience Answers | Surveys

Get to know your audiences by asking them about themselves and their motivations.

Audience Answers | Ticketing

Gather key insights into your bookers, whatever your size, focus or funding status.

Audience Answers | Networks

Collaborate and build a network across the sector, sharing tools, skills, resources and practical insights amongst peers.

Audience Answers | Coach

1-2-1 practical support to help demystify data and put it to work in your audience development and engagement strategies.