Audience Answers Coming Soon!

These next generation data tools from The Audience Agency focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

Log in to Audience Answers

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field.

At every plan level - Snapshot, Essentials or In-depth - this new suite of tools:

  • is powered by Audience Spectrum, the most accurate segmentation tool the sector has ever had to help target audiences and include a wider public,
  • improves on favourite features that users have told us they most value,
  • offers a whole host of new functionality they've asked for,
  • comprises modular packages that can be standalone or combined,
  • continues to be developed based on your feedback, always inline with updated funder requirements as they become known,
  • and enables continuity of reporting and insight for current users

At-a-glance overview of the Audience Answers tools suite

Use this table to get an idea of which Audience Answers Plan is right for your organisation, and explore the Tools for more detail about how they work:

Plans →





Snapshot +...



Essentials +...


Quick & easy tools capturing core audience data and giving key insights

Self-service dashboards with actionable insights and basic support Push your data further, with tailored analysis and expert support

AA Surveys Icon.png


Basic templates, Audience Spectrum segmentation, peer resources and reports Greater range of questions, interactive data tools and org-specific profiling

Specialised survey design and analysis, granular profiling, and tailored support

AA Ticketing Icon.png


Key sales metrics and booker profiles by catchment area and Audience Spectrum Production level analysis, custom benchmarking and precision profiling Expert tailored data analysis, quarterly custom reports, and on-hand support

AA Coach Icon.png


Available as an add-on service

1-2-1 support session to help you make sense of and get the most from your data

Ongoing support with using your data to drive audience development plans

AA Networks Icon.png


Available as an add-on service

Available as an add-on service

Join a Network of peers exchanging sector-leading insight and practice



(subsidised in Scotland and Wales)


(subsidised in Scotland and Wales)

We know that there's a lot to consider, so if you are not sure what the best options are for you, get in touch for a chat to find out how we can help.

Sign up to hear about new features as they become available