Audience Spectrum

The most powerful segmentation tool for the cultural sector.

Audience Spectrum segments the whole UK population by their attitudes towards culture, and by what they like to see and do. There are 10 different Audience Spectrum profiles that you can use to understand who lives in your local area, what your current audiences are like, and what you could do to build new ones. Audience Spectrum is the most accurate tool the sector has ever had to help target audiences, and include a wider public.

Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over 400 organisations (large, small, ticketed and non-ticketed) are now using it practically and strategically.

Cost: Audience Spectrum is FREE as part of Audience Finder.


To discover who your audiences are, register with Audience Finder below. You can explore descriptions of 10 Audience Spectrum segments here.


Explore Audience Spectrum with Audience Finder


To find out more about buying prospect details, or commissioning additional bespoke mapping, profiling or data-tagging, and the other uses of Audience Spectrum, visit our tools page or contact your regional consultant.



Register now for access to Audience Finder national data, audience development plans and to subscribe to our Insight e-newsletter

Register now