A practical session on using data and insights to optimise your marketing campaigns.
Knowledge and understanding of your target groups helps you determine the most effective marketing strategies and communications channels to reach them. Data and analytics can then also be made use of to monitor the response, and adapt your tactics in the future.
The session will cover use of email marketing and social media, media buying, content creation and use the insights from Audience Spectrum and the Cultural Participation Monitor to describe different groups’ use of digital media for engaging with culture.
The session will include how to make your platforms and content work harder and your campaign planning more efficient, as you learn what’s working and why.
Who
This session will be relevant to anyone working in a marketing and/or communications role in a cultural organisation who would like to take a more data-focused approach to campaign planning and monitoring.
What will you learn:
The session will include how to make your platforms and content work harder and your campaign planning more efficient, as you learn what’s working and why.
Facilitators:
Ben Jeffries, Head of Scotland
Alec Ward, Consultant – Lead for Digital Content and Skills
Format:
This session takes the form of a 90 minute workshop-style webinar, with a Q&A.
Date and time: Tuesday 23 July, 1.30pm - 3pm
If you're not able to attend the live webinar, we can send you a recording after the event. Please book via the button below receive this.
Access:
All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org