Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge. Next session: 13 July

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team share current insights for the cultural sector.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.


TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Who can join?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.

Cost: Free


All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made.

Available dates:

Wednesday 13 July 2022, 2:15 PM - 3:00 PM

Key topic: Audience Spectrum Subsegments

This session will briefly introduce the Audience Spectrum subsegments and share some illustrative examples of analysis that use them, including looking at the population of Levelling Up priority areas.

Book your place for the TEA Break in July

TEA Breaks will be taking a break over August but will return in September.

Wednesday 14 September 2022, 2:15 PM - 3:00 PM

Key topic: Digital Participation

This session will explore how (or even if) digitally technology can bring archives and communities closer together, looking at our current Digitally Democratising Archives project as a case study.

Book your place for the TEA Break in September

TEA Breaks occur monthly.

We will share further dates shortly. For updates on future dates, sign up for our newsletters.