Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge. Next session: Wednesday 14 June 2023

Sessions available:

From Interest into Action

Wednesday 14 June 2023 2:15pm-3:00pm

Does being interested in artforms translate into attendance and participation?

This TEA Break will use the latest data from the Cultural Participation Monitor to provide insights into how interest in an artform converts into attendance.

The Cultural Participation Monitor is The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the pandemic recovery period and beyond.

Book your place here

About TEA Breaks

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team share current insights for the cultural sector.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.


TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Who can join?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.


All TEA Break sessions are free to attend. They're our way of making sure that the insights we're gaining from our research are readily and frequently available to everyone working in the arts, culture and heritage sectors and beyond.


All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org

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