Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge. Next session: Wednesday 13 September.

Sessions available:

TEA Break | Audiences' Values and Preferences

Wednesday 11 October 2:15 PM - 3:00 PM

Join our TEA Break to learn how audiences' values and preferences are affecting their attendance at arts and cultural events.

Drawing on the latest data and insights from the Cultural Participation Monitor (Summer 2023), we'll explore how venues sharing their social and environmental values and programming of new or familiar content impacts audience attendance.

Book your place now

About TEA Breaks:

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team shares current cultural sector insights.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.


This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.


Oliver Mantell, Director of Evidence and Insight

Ella Brown, Evidence Researcher

Isaac Kay-Lavelle, Quantitative Research Assistant


TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Cost: Free


All events will provide Zoom automated transcription in English. Other access services can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. For further information please contact us at events@theaudienceagency.org

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