Our monthly TEA Break sessions are the best way to catch up on our recent findings and emerging knowledge. Next session: 11 January 2023

About TEA Breaks

TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team share current insights for the cultural sector.

Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.


TEA Breaks are 45-minute online briefing sessions.

The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.

Who can join?

This session is open to all.

It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers, fundraisers - along with anyone interested in current audience data.

Cost: Free


All events will provide Zoom automated transcription in English. Other access services, including Live transcription (instead of Zoom's automated transcription) and British Sign Language interpretation, can be requested in the booking form and will be provided where possible. Please book as soon as possible to allow time for arrangements to be made. If for any reason you are unable to book a ticket through Ticket Tailor please contact us directly at events@theaudienceagency.org.

Sessions available

Wednesday 11 January 2023, 2:15 PM - 3:00 PM

Key topic: Key Changing Audiences for Art Forms

First Covid, then the cost of living crisis: these events have shaken up the picture of not only how many people attend, but also who. Some groups are as ready to go out to arts and culture as ever; other are much less likely than they were. We look at who is responding which way and - in particular - how changing attendance patterns vary for different art forms.

More information coming soon.

TEA Breaks occur monthly.

We will share further dates shortly. For updates on future dates, sign up for our newsletters.