A regular introduction to our latest research and sector knowledge.
TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in.
Please note: TEA Breaks are recorded and hosted on our YouTube channel a few days after the event. If you can't make the live session, please keep an eye out there for the recording.
However we don't record the discussion element of the event – so please book a place at the live session if you'd like to join the conversation on the day.
Upcoming sessions:
Wednesday 13 November 2 PM - 2:45 PM
Gift vouchers & memberships
As Christmas creeps closer and thoughts turn to gift-buying, many cultural organisations will be promoting gift vouchers and gift memberships (especially to those last-minute panic-shoppers!).
We’ve been asking what people think about gift vouchers; are they a gift they’d buy for someone else, or appreciate as a gift themselves, and how likely are they to actually use them?
If you’re creating marketing campaigns for your gift vouchers and memberships, this session should give you some valuable intelligence about what types of people would be most likely to purchase, and who you should be targeting to ensure the best return on those campaigns.
Thursday 12 December 2 PM - 2:45 PM
Print marketing – still worth investing in?
Once upon a time, posters, flyers and season brochures were the backbone of any marketing campaign.
But now, in a thoroughly digital world, do potential audiences still value having a brochure to flick through, or a leaflet to keep as a souvenir? Or do they see print as a waste of resources and put leaflets straight in the recycling without a second glance?
We asked a representative sample of the UK population about their attitudes to printed marketing materials – and the answers could help you understand how to use print most effectively in your own organisation’s marketing mix.
About TEA Breaks:
TEA (Talking Evidence and Audiences) Breaks offer a regular introduction to The Audience Agency's latest research, projects and sector knowledge - grab a cuppa and listen in. Through these short monthly briefings, our team shares current cultural sector insights.
Each session will be based on a key topic, determined by the interesting analysis and research taking place at the time from across our team. This is an easy way to stay in the loop with the latest audience data findings and discuss your thoughts with like-minded people from across the sector.
Recordings of previous TEA Breaks are available to watch here.
Who:
This session is open to all.
It may be of particular interest to senior leaders and those who need an overview of sector trends - including senior marketers, programmers and fundraisers - along with anyone interested in current audience data.
Facilitator:
Oliver Mantell, Director of Evidence and Insight
Format
TEA Breaks are 45-minute online briefing sessions.
The first 30 minutes of each session consists of several, short digests on the latest findings, projects and data-driven evidence that The Audience Agency has been working on. We will then open up the floor, giving you the opportunity to ask questions and discuss with others and our team.