“Person A understands Person B because the time is right for that to happen.”

― Haruki Murakami, Norwegian Wood

NEW Updates to Audience Spectrum give even more in-depth insight

As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them. With a new layer of subsegments enabling greater differentiation of groups, and enhanced resources, organisations will now be able to have a more detailed view of their community through Audience Spectrum. With greater insight, comes the ability to create more targeted action and engagement with both your existing and future audiences.

Find out about developments to Audience Spectrum