Learn basic digital marketing and analytics skills with topic-specific webinars.

Social media advertising and web analytics are essential tools in an arts and cultural marketing team's arsenal. Seemingly daunting, but simple to master, these basic skills can form the bedrock of an effective, revenue-boosting digital strategy.

Short-form, 90 minute webinars are a low-cost and effective way to learn about a specific topic in an accessible forum where you:

  • Can see and hear the presenter and follow their screen.
  • Have plenty of opportunity for two-way discussion, including asking questions.
  • Don’t need any special software to be able to take part.


For you and your team to access a webinar, you just need a laptop or desktop – ideally one that allows you to plug in headphones, although, if not, you can dial in for the audio part, from any phone.


Learn how to quickly access a broader digital audience

Image of Introduction to Facebook Advertising Webinar
Introduction to Facebook Advertising Webinar

Learn how to get the best return from your Facebook media campaign with Katie Moffat, Head of Digital

Image of Introduction to Twitter Advertising Webinar
Introduction to Twitter Advertising Webinar

Make the most of your Twitter ads with this 90-minute webinar with Katie Moffat, Head of Digital.

Image of Google Analytics for Beginners Webinar
Google Analytics for Beginners Webinar

Get to grips with Google Analytics and make the most of this powerful tool.