Chief Executive Officer

Areas of expertise:

  • Audience Trends
  • Insight-based decision-making
  • Strategic engagement planning
  • Cultural policy and leadership

Anne is the founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, enabling reach, relevance and resilience across the sector. The Audience Agency was established in 2012 and the Group now comprises:

  • A unique data analytics service, Audience Finder, based on a world-first national database of cultural audiences
  • A bespoke research and development agency specialising in public engagement
  • Golant Innovation, an agency which enables new models for social enterprise, resilience and digital transformation (a trading subsidiary of The Audience Agency)

Anne has been influential, over three decades, improving practice and advocating for change in the cultural sector, especially in terms of encouraging an audience-centred approach and in the use of data and other evidence in the development of policy and practice.

Prior to Audiences London and The Audience Agency she was director of marketing and audiences with numerous UK cultural organisations - local authorities, theatres and festivals (including West Yorkshire Playhouse and LIFT) and then as a consultant, facilitator and adviser for agencies such as Arts Council England, British Council, the European Commission and a diverse range of cultural organisations in the UK (including The Albany, Graeae, Tamasha, Tate, National Theatre and Manchester International Festival) and internationally.

Anne is a specialist in audience strategy, trends and patterns of public engagement and works across all artforms and museums and has special interests in the use of data especially for cultural democracy, human centred design and organisational change in social enterprises. She is a regular commentator and speaker on these issues.

Anne’s work includes devising numerous organisational development programmes with the aim of increasing and diversifying audiences, both for individual clients and as funded programmes. Recently, she co-devised the From Them To Us inclusive leadership programme and was an adviser on the Engaging Audiences European Commission study on excellence and policy in Audience Development. She is currently lead programme designer of both the Audience-Centred Experience Design Blueprint Initiative for the largescale Creative Europe Adeste Plus Project and for the Erasmus Connecting Audiences programme.

Image of Audience-Centred Design
Audience-Centred Design

A new approach to creating end-to-end experiences for and, crucially, with your audiences.

Image of Feature | Making the tea or changing the game?
Feature | Making the tea or changing the game?

Anne Torreggiani explains why participating in an EU-funded Erasmus programme has prompted her to re-evaluate the ability of interns to act as a source of new ideas and fresh thinking.