Chief Executive Officer

Areas of expertise:

  • Audience Trends
  • Insight-based decision-making
  • Strategic engagement planning
  • Cultural policy and leadership

The Audience Agency is now based in London and Manchester employing 50 people and having hundreds of clients in the UK and in Europe. She has been influential over three decades, improving practice and advocating for change in the cultural sector, especially in terms of encouraging an audience-centred approach and in the use of data and other evidence in the development of policy and practice.

Prior to Audiences London and The Audience Agency she was director of marketing and audiences with numerous UK cultural organisations - local authorities, theatres and festivals (including West Yorkshire Playhouse and LIFT) and, and then as a consultant, facilitator and adviser for agencies such as Arts Council England, British Council, the European Commission and a diverse range of cultural organisations in the UK (from The Albany, Graeae, Tamasha to Tate, National Theatre, Manchester International Festival) and internationally.

Anne is a specialist in audience strategy, trends and patterns of public engagement and works across all artforms and museums and has special interests in non-traditional audiences and organisational change. She is a regular commentator and speaker on these issues – including a column in Arts Professional - in the UK and internationally. She is the Co-Director of the new Centre for Cultural Value, funded by the AHRC and based at the University of Leeds. 

Her work includes devising numerous organisational development programmes with the aim of increasing and diversifying audiences, for individual clients and as funded programmes, including the roll-out of Not For The Likes of You. Recently, she co-devised the From Them To Us inclusive leadership programme and case-study research, and was an adviser on the Engaging Audiences European Commission study on excellence and policy in Audience Development.


Image of Audience-Centred Design
Audience-Centred Design

A new approach to creating end-to-end experiences for and, crucially, with your audiences.

Image of Feature | Making the tea or changing the game?
Feature | Making the tea or changing the game?

Anne Torreggiani explains why participating in an EU-funded Erasmus programme has prompted her to re-evaluate the ability of interns to act as a source of new ideas and fresh thinking.