Areas of expertise
- Commercial strategies
- Digital transformation & innovation
- Customer acquisition & retention
- Saas & digital marketplace expertise
- New product & market development
- Pricing strategies
- Data interpretation & monetisation
Nihal has over 20 years' experience developing commercial strategies and leading global marketing, product and sales teams across the Media, Entertainment and Technology sectors. She is responsible for creating efficient and effective organisations that drive optimum performance, underpin future growth and deliver powerful revenue generating solutions.
Nihal is currently the Chief Commercial Officer at Unbiased, the leading SaaS platform connecting people to professional financial advise, where she is responsible for driving business growth and market share.
Before Unbiased, she held a number of senior positions developing sales and marketing strategies; CMO for SaaS platform Rated People, Vice President Marketing and Ticket Sales at Ticketmaster, Vice President of Global marketing and creative at NBC Universal and consultant for the Launch of Wizarding World of Harry Potter for Universal Parks and Resorts.
Nihal is also a mentor to start-ups, the Aspire Foundation (to help women gain business, social and economic freedom) and for students at Bournemouth University.