Director of Evidence & Insight

Areas of expertise

  • Cultural audiences
  • Data analysis
  • Segmentation
  • Storytelling with data

Oliver leads on sector evidence, providing insights into cultural audiences to support colleagues and the wider sector. These include the Cultural Participation Monitor and Audience Spectrum. He shares insights through conferences, publications, ‘Sector Evidence’ in Audience Answers, and the TEA Breaks monthly event series, as well as specialist consultancy.

Oliver has worked at The Audience Agency since 2012: he previously worked as a freelance arts research consultant and in similar roles at a regional audience development agency in Yorkshire. He is also a board member for Grimm & Co, an apothecary to the magical and children’s writing charity in Rotherham.

Oliver has a BA in English Language and Literature (Lincoln, Oxford) and an MA in Cultural Policy and Management (Sheffield Hallam). His other interests include opera and visual arts, long distance walking, football (watching and playing) and poetry.