Areas of expertise
- Cultural audiences
- Data analysis
- Segmentation
- Storytelling with data
Oliver leads the Evidence and Insight team, providing insights into cultural audiences to support colleagues and the wider sector.
Oliver has worked at The Audience Agency for ten years: previously he worked as a freelance arts research consultant and in similar roles at a regional audience development agency in Yorkshire.
Oliver has a BA in English Language and Literature (Lincoln, Oxford) and an MA in Cultural Policy and Management (Sheffield Hallam). He enjoys reading (especially ideas, literary fiction and poetry), writing (poetry), walking (long distance trails), watching (satire, opera, sport) and wondering about audiences, their behaviours and motivations...