Economic Impact Toolkit

Discover the impacts of your cultural events and activities...

Whether for external advocacy, funding, sponsorship or creating stronger regional partnerships; this toolkit allows you to estimate the economic value of your event or activity within your catchment area.

There are a number of stages to completing an economic impact study, from collecting data from your audiences using surveys, through to completing an organisers template of figures and running the final economic impact calculations.

The Audience Agency completes the final calculation stage, but it is possible to DIY the stages before. Alternatively, we can conduct the whole process for you. Get in touch to find out more.


Economic Impact Report

Gives you the breakdown of your event's direct economic impact in your area of interest.

Cost: from £400


Gross Value Added Report

We can also produce a report that calculates the Gross Value Added figure for your event or activity. This is the monetary value that your event has produced minus the cost of inputs and materials that can be attributed to that production.

Cost: get in touch

get in touch for more information