Including...the Museums+Tech 2022 conference, how the Government Digital Service are preparing for Google Analytics 4 and Trombone Champ.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
Normally I use a relevant header image from something posted in this newsletter but there wasn't anything good enough, so instead have a picture of my dog Keith. The only digital thing about him is that I've considered putting a contactless debit card chip in his collar (in the vein of implanting them in your hand) so I can tap him onto card readers to pay for groceries, but they won't let him in the shops.
Tickets for the Museums+Tech 2022: ‘Turning it off and on again’ conference are now on sale. This year the conference "will discuss the varying digital responses and strategies across institutions to the challenges and changes of the last few years".
OneFurther recently surveyed a load of cultural organisations on how they are producing digital content. It'll be worth going along to the (virtual) launch of the report on 20 October.
Useful / bookmarkable
The Government Digital Service have written about how they're preparing for the migration to Google Analytics 4 - some useful pointers and a reminder for us all to get our own skates on.
Lauren Pope surveyed 30 different charity website homepages and has a deep dive on what content elements are included, where they are and what it tells us about what makes a great homepage.
Cultural organisations need to radically rethink how they are structured, according to Ash Mann. He's advocating new 360-degree roles, more digitally literate leadership and aligning strategic objectives.
Distracting / entertaining / inspiring
Thinking about the people of Stow, MA during this difficult time. With enough imagination, humour and editing you can spin any boring story into gold.
The Royal Mile is not a real street. And this is the kind of deep-dive Twitter thread I wish more museums engaged in.
Stop listening to loud ghosts. This is a powerful article by Laura Kriefman, Plymouth Barbican's CEO and Artistic Director, on how they've adapted to change, put their values into practise and made a difference. That description is very bland because I'm unimaginative but honestly it's very good.
And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
You can also post your thoughts on digital and data-related topics to us and a wider community through our newly launched Community forum.
Head of Digital, The Audience Agency
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The Digital Snapshot newsletter shares the latest, most important news from the social media and digital world - as relevant to the arts, culture and heritage sectors.