News from The Audience Agency

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Photo of Working with the British Council, NLHF and others to unlock digital potential post-Covid file
Working with the British Council, NLHF and others to unlock digital potential post-Covid

We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.

Photo of The Audience Agency to evaluate British Council’s Digital Collaboration Fund file
The Audience Agency to evaluate British Council’s Digital Collaboration Fund

The Audience Agency has been appointed by the British Council to undertake evaluation of its Digital Collaboration Fund, which supports UK and overseas cultural partnerships to develop digitally innovative ways of working together.

Major new study shows younger people more willing to return to venues

The first wave of findings from our nationwide survey of changing views about participating in creative and cultural activities through the pandemic.

Photo of The Audience Agency receives grant from Government’s Culture Recovery Fund file
The Audience Agency receives grant from Government’s Culture Recovery Fund

The Audience Agency has been awarded £324,000 as part of the Government’s £1.57bn Culture Recovery Fund (CRF) to help face the challenges of the coronavirus pandemic.

Photo of Centre for Cultural Value announces its brand new festival of ideas: What Value Culture? file
Centre for Cultural Value announces its brand new festival of ideas: What Value Culture?

What value does culture have to society? Take part in 10 days of free events this November, hosted online by @valuingculture

Photo of The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study file
The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

Researchers from The Audience Agency embark on a new COVID-19 Cultural Engagement Population Study as part of a wider research project in collaboration with the Centre for Cultural Value and Creative Industries Policy and Evidence Centre.

COVID-19 Evidence Highlights | August 2020

We've gathered a short summary of some of the key things we've learned through the first few months of our Bounce Forwards programme.

Photo of Arts Council England: Audience Finder Reporting Requirements Update file
Arts Council England: Audience Finder Reporting Requirements Update

After relaxing funding conditions for NPOs in March 2020, Arts Council England has reinstated their requirements relating to Audience Finder reporting.

Photo of Golant Innovation partners with We Will Thrive to deliver new iBeholder project file
Golant Innovation partners with We Will Thrive to deliver new iBeholder project

This new project aims to discover new ways to gather audience data for non-ticketed visual arts organisations.

Photo of The WeWillRecover Initiative: Helping organisations get back on track file
The WeWillRecover Initiative: Helping organisations get back on track

The Audience Agency is delighted to be a leading partner in the growing WeWillRecover initiative designed to help organisations get back on track during these unprecedented times.