News from The Audience Agency

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Photo of Report for DCMS on improving cultural sector data published with next steps file
Report for DCMS on improving cultural sector data published with next steps

The Audience Agency and MyCake's scoping study into the need for better data about the UK's cultural economy, as highlighted by the pandemic, has been published with three phases of practical recommendations.

Photo of Audience Spectrum Now Digs Deeper file
Audience Spectrum Now Digs Deeper

As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them.

Audience Data PhD Study Opportunities Just Launched

The Audience Agency, in partnership with the University of Sheffield, is advertising two funded PhDs as part of the university's Centre for Doctoral Training on Data Analytics and Society.

Photo of Culture in Crisis Report Released file
Culture in Crisis Report Released

Centre to Cultural Value report shows crisis-hit UK cultural sector at a crossroads, as new research reveals profound impact of Covid-19 on workforce, audiences and organisations.

Photo of A Bleak Midwinter? file
A Bleak Midwinter?

The Audience Agency research shows that weaker panto sales threaten this festive season (and beyond) for theatres

Photo of Helping ensure TaNC delivers what its users want file
Helping ensure TaNC delivers what its users want

The Audience Agency and Culture24 commissioned to carry out user research for the Towards a National Collection programme

10 action research projects selected through the Opening Archives open call

Each project will be awarded a grant, training and mentoring as they form the centrepiece of The Audience Agency’s Digitally Democratising Archives project thanks to funding from DCMS and the National Lottery, as part of The National Lottery Heritage Fund’s, Digital Skills for Heritage initiative.

Photo of Opening Archives: open call to archives and communities file
Opening Archives: open call to archives and communities

Bringing communities and archives together using digital technology

Photo of Build Back Creatively Toolkit Launched  file
Build Back Creatively Toolkit Launched 

The Audience Agency launches the Build Back Creatively toolkit, a new and free resource to guide local councils through how to harness the creative industries to drive local, social and economic post-pandemic recovery.

Photo of New Anti-Racist Research Guidelines for arts and culture in progress file
New Anti-Racist Research Guidelines for arts and culture in progress

We have recently begun work with an external reference group to create a set of Anti-Racist Research Guidelines for use in the cultural sector.