News from The Audience Agency

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Photo of Helping ensure TaNC delivers what its users want file
Helping ensure TaNC delivers what its users want

The Audience Agency commissioned to carry out user research for the Towards a National Collection programme

Photo of 10 action research projects selected through the Opening Archives open call file
10 action research projects selected through the Opening Archives open call

Each project will be awarded a grant, training and mentoring as they form the centrepiece of The Audience Agency’s Digitally Democratising Archives project thanks to funding from DCMS and the National Lottery, as part of The National Lottery Heritage Fund’s, Digital Skills for Heritage initiative.

Opening Archives: open call to archives and communities

Bringing communities and archives together using digital technology

Photo of Build Back Creatively Toolkit Launched  file
Build Back Creatively Toolkit Launched 

The Audience Agency launches the Build Back Creatively toolkit, a new and free resource to guide local councils through how to harness the creative industries to drive local, social and economic post-pandemic recovery.

Photo of New Anti-Racist Research Guidelines for arts and culture in progress file
New Anti-Racist Research Guidelines for arts and culture in progress

We have recently begun work with an external reference group to create a set of Anti-Racist Research Guidelines for use in the cultural sector.

Photo of The Audience Agency receives funding to boost digital development in heritage organisations    file
The Audience Agency receives funding to boost digital development in heritage organisations   

The Audience Agency is among the successful organisations awarded funding by The National Lottery Heritage Fund Digital Skills for Heritage initiative, to increase digital skills and confidence across the UK heritage sector.

Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

The Audience Agency has been appointed to research and write a report entitled 'The future of cross border cooperation in the Arts' by the ARINS project.

Photo of Working with the British Council, NLHF and others to unlock digital potential post-Covid file
Working with the British Council, NLHF and others to unlock digital potential post-Covid

We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.

Photo of The Audience Agency to evaluate British Council’s Digital Collaboration Fund file
The Audience Agency to evaluate British Council’s Digital Collaboration Fund

The Audience Agency has been appointed by the British Council to undertake evaluation of its Digital Collaboration Fund, which supports UK and overseas cultural partnerships to develop digitally innovative ways of working together.

Photo of Major new study shows younger people more willing to return to venues file
Major new study shows younger people more willing to return to venues

The first wave of findings from our nationwide survey of changing views about participating in creative and cultural activities through the pandemic.