News from The Audience Agency

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Photo of Key Dates announced for NLHF Innovation Fund Applications file
Key Dates announced for NLHF Innovation Fund Applications

The Heritage Innovation Fund is a pilot initiative for experimenters, collaborators and learners from across all parts of heritage, across the UK. They're looking for people who want to play a leading role in pioneering solutions for making the heritage workforce fit for the future.

Photo of Report reveals what users want from a digital National Collection file
Report reveals what users want from a digital National Collection

We were recently commissioned by TaNC, working with Culture 24, to understand what users want and need from a potential future national collection digital infrastructure.

Historic England – Knowing the Heritage Sector

Historic England recently commissioned The Audience Agency and our partners MyCake to start establishing the size of the sector using publicly available data sets.

Photo of Cultural Participation Monitor Findings Spring 2022 file
Cultural Participation Monitor Findings Spring 2022

New data shows that arts and cultural engagement has greatly increased, but some groups remain cautious about live events, whilst the cost-of-living crisis will impact attendance, and the preference for home working makes local events more popular.

Photo of 'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament file
'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament

12 new policy recommendations, devised to support the creative and cultural sector recover and rebuild in the wake of the Covid-19 pandemic, presented to senior government and sector policy makers.

Photo of DCMS publishes our roadmap for building a better UK cultural economy file
DCMS publishes our roadmap for building a better UK cultural economy

The pandemic highlighted an urgent need for better data to describe the cultural sector – Now the government has published solutions identified by The Audience Agency and financial benchmarking specialists MyCake.

Audience Spectrum Now Digs Deeper

As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them.

Photo of Audience Data PhD Study Opportunities Just Launched file
Audience Data PhD Study Opportunities Just Launched

The Audience Agency, in partnership with the University of Sheffield, is advertising two funded PhDs as part of the university's Centre for Doctoral Training on Data Analytics and Society.

Photo of Culture in Crisis Report Released file
Culture in Crisis Report Released

Centre for Cultural Value report shows crisis-hit UK cultural sector at a crossroads, as new research reveals profound impact of Covid-19 on workforce, audiences and organisations.

Photo of A Bleak Midwinter? file
A Bleak Midwinter?

The Audience Agency research shows that weaker panto sales threaten this festive season (and beyond) for theatres