Delving into Audience Answers ticketing data to monitor sales across the sector.

This regularly updated set of reports uses Audience Answers data trends to summarise sales trends, across time and by Audience Spectrum segment.

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This dashboard shares sales data from Audience Answers in an interactive format that makes it easier to focus on and compare the art forms, audiences and time-periods that you are most interested in.

Go to the dashboard

Looking for sales trend in Scotland in particular?

Baseline Report

The Baseline Report provides a summary of what ticket sales look like in a typical pre-pandemic theatre year, taken from averages from 2017-2019.

Download the baseline report

Five Years of Sales

This brief summary shows an overview of Audience Finder sales data over the five financial years pre-pandemic (2015/16 to 2019/20).

See the five year summary

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