The insights in this section are based on two main sources:
Audience Finder Data
- This includes insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
- As well as a report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.
COVID-19 Cultural Participation Monitor
- Top level and in-depth findings from our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
- This research is part of a national research programme led by the Centre for Cultural Value in collaboration with the Creative Industries Policy and Evidence Centre and The Audience Agency.