The Audience Agency's specialist consultants can help you to identify, understand and grow your local community audiences.

Drawing on our knowledge, robust audience data and research resources, we'll work with you to achieve your unique local audience and community goals.

We can help you to:

  • Take stock: Understand who your local communities are and what you already know about them.
  • Identify challenges: Identify where your offer could resonate better with local communities and how to overcome engagement barriers.
  • Find new faces: Learn about untapped potential local audiences in your area and how to start engaging them.
  • Embrace differences: Consider how to cater for a broad range of local communities with a diverse set of needs.
  • Implement change: Develop a robust and resilient strategy for continuing to engage new audiences.

Engaging local Audiences | £1,750 + VAT.

1. Tailored diagnostic session

An initial one-on-one Skype or telephone session with a specialist consultant. Together, you will undertake a situational analysis to reflect on your current position, strengths and aspirations regarding local audiences and communities.

2. Engagement Area Profile Report

A bespoke Engagement Area Profile Report will map the demographics and cultural engagement of active and potential local audiences in your local area. The report includes information relevant to specific audiences and themes, including local communities. Get a comprehensive breakdown of your local population by factors including:

  • Country of birth
  • Household composition
  • Families with dependent children
  • Deprivation dimensions
  • Ethnic group
  • Proficiency in English
  • Religion
  • Age composition and more...

3. Strategic planning workshop

An informal, discussion-based, half-day workshop, facilitated by one of our experts, to explore best practice around community engagement. Through reflecting on your strengths, challenges, population data and other insights, your team can develop the building blocks of your local audiences and community engagement strategy.

4. Review and strategy outline

A summary report will capture discussions from the workshop and provide a road-map of the next steps towards achieving your family audience goals. We will also signpost you to a rich range of resources that can support the implementation and future development of your strategy.

Get in touch for more information on our local audience engagement offer and credentials.

Image of Case in Point | Create Church Street
Case in Point | Create Church Street

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Image of Feature | Creative processes at the heart of Placemaking
Feature | Creative processes at the heart of Placemaking

The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.

Image of Community Consultation Toolkit
Community Consultation Toolkit

Use real data from your area to deliver your own community consultation.