National Classical Music Audiences | An analysis of Audience Finder box office data for classical music events 2014-2016
This report presents analysis of Audience Finder box office ticketing data for classical music events between April 2014 and March 2016.
An Audience Finder classical music cluster was set up in 2013-14 which agreed specific areas of focus. Those it has been possible to address in this report are:
- What are audiences like? Using Audience Spectrum segmentation.
How do tastes differ?
- What are the booking behaviours of classical music audiences?
How frequently do people book?
How much do people pay for their tickets?
How late do audiences book?
What are the trends in party size?
- Are audiences for classical music ageing?
Alongside box office data, a number of organisations chose to also run a survey, the results of which are being reported separately.