Including... moving over to Google Analytics 4, Pokemon Go, and One Further's Cultural Content Survey 2022.
Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.
Google is retiring Universal Analytics on 3 July 2023. This is quite big and means you'll need to shift to Google Analytics 4 if you haven't already. Chris Unitt has a good article on what cultural organisations need to know about the change.
Audience engagement with digital content declined throughout the pandemic, and now theatres are dropping online performances. "It's not a philosophical objection; it's practical," study author Dr Richard Misek says. (H/T Cultural Digital)
Pokémon Go is going strong, with 20,000 people turning up to play at an event in Liverpool.
Useful / bookmarkable
C&T Theatre company have launched Prospero, a digital arts learning platform where you can create bespoke digital resources for schools.
One Further need people to fill in their Cultural Content Survey 2022 to find out the current state of content creation in the cultural sector. It takes ten minutes, you can win a prize and each response results in trees planted and donations to Ukraine.
Tickets are on sale for the Arts Marketing Association Conference 2022 in Brum, 14-15 July. This year's theme is being adventurous - my bar for 'adventure' for the past couple of years has been popping to Wilkos to buy a hot water bottle. Fingers crossed it'll be accepted for the keynote.
Distracting / entertaining / inspiring
A group of about 11,000 people are role-playing as police in VRChat. They help new users get used to the platform, role-play hostage situations and...plant drugs on people.
Visit Properly: An Audience Segmentation Model for people that hate audiences by The Museum of Forward Planning.
I've just had a week off and have studiously avoided reading anything that remotely whiffs of work. I did recently read Everything I Learned about Life I Learned from PowerPoint on the recommendation of Katie Moffat though, and it's confirmed I should stop using type-writer animations for my PowerPoint text (among other things).
And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please do send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.
You can also post your thoughts on digital and data related topics to us and a wider community through our newly launched Community forum.
You can find me or The Audience Agency on Twitter. See you soon.
Head of Digital, The Audience Agency
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