Top Tips | Survey Data Collection
Read our advice on how to make your survey collection easier
Audience survey collection is often one of the only ways non-ticketed organisations are able to find out more about who their visitors are and there are no short cuts to collecting this information.
However there are some things you can do to help
make this easier...
embedding data collection with staff:
- Data collection benefits all staff and
departments, so make surveys and research are part of job descriptions,
particularly within front of house or visitor services.
- Give those collecting the responses access to reporting and outcomes of their efforts – this is really easy within the Audience
- Provide training for fieldworkers. This will
instil confidence with your staff or volunteers about what is expected as well
as teach them skills and offer them opportunities to ask questions about
- Consider rewards, particularly if you are
working with volunteers – but be mindful to encourage quality rather than quantity.
Tips for encouraging more people to complete responses:
- Try offering incentives, remember these should
be neutral to your programme offer to avoid encouraging bias. Contact details
can also be collected separately to ensure visitors feel confident about the
anonymity of their responses.
- Think carefully about where in your space you
conduct the interviews. It should be towards the end of their visit, but not
necessarily at the exit - at that point they probably just want to leave. Near
seating is always a bonus, particularly when interviewing families.
- Be up front about how long the survey will take
– for example with the Audience Finder core questionnaire it should only take
- Be clear about why you need their feedback –
whether it’s to improve your services, monitor your engagement in the local
community or help to apply for funding.
Resources that might help you with your survey collection