We bring significant experience of supporting and collaborating with Local Authorities across the UK. Our expertise can help you to review impact, inform strategy and make evidence-based decisions.


Do you need to understand the feasibility of a new service or development? Is it time to rethink your cultural, leisure or community strategy? Do you need evidence to support the development of a funding bid? Or maybe you need help to evidence impact within the Local Authority?

We can help you to

  • Build a picture of cultural engagement in your locality using population data and our cultural engagement datasets.
  • Understand more about which of your residents engage with leisure and culture - and where they do it.
  • Find out who is not engaging with culture and understand why that might be.
  • Put a local understanding in the context of national trends in cultural engagement.
  • Identify potential market opportunities and understand how to pursue them.
  • Put all of this together as a feasibility study to provide evidence for strategic developments

We do this by

  • Informing strategy development by providing you with the story of engagement in a place.
  • Auditing existing cultural engagement data – using our datasets and that held locally.
  • Mapping local resident engagement using multiple data sources.
  • Profiling the population and cultural engagers using Mosaic and Audience Spectrum to understand consumer behaviours.
  • Assessing future engagement potential.
  • Designing and delivering community and stakeholder consultation.
  • Designing and embedding evaluation and monitoring frameworks to evidence impact across financial, social and artistic outcomes.
  • Supporting service design through training in design thinking.



Get in touch to chat about your Local Authority


Quick wins for your community:

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Drive Time and Distance Report

Discover where your customers live in relation to your venue and how far they travel to get to you.

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Area Profile Reports

Find out about the demographics and cultural engagement in your catchment

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Schools Engagement Report

An easy-to-understand report that presents a clear view of the schools you are engaging.

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Economic Impact Toolkit

Discover the impacts of your cultural events and activities...

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Community Consultation Toolkit

Use real data from your area to deliver your own community consultation.

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Grow your Family Audiences

The Audience Agency's specialist consultants can help you to identify, understand and grow your family audiences.