Deep-dive into how to measure the effectiveness of your online work, including evaluating the impact of online events.

Who:

For individuals who are looking to improve their skills in monitoring and applying metrics in their digital work.

What:

This session will consider how to monitor, measure and evaluate your online activity, either for your own purposes or to report to funders.

Topics covered in this session include

  • Review of most useful available metrics on key digital platforms
  • Setting useful reporting KPIs
  • Running online surveys to garner feedback
  • Gathering more qualitative feedback including sentiment analysis.

Takeaways:

Understand the most meaningful metrics from social media and other digital platforms, know how and when to use additional methods such as online surveys or focus groups, understand how to develop a measurement framework that fits your own programme of activity.

Format:

Our 3-hour Masterclasses are focused sessions in which you will both learn and participate. Guidance and insights from our experts are provided in an interactive session in which you will have the opportunity to consider and discuss your own individual situations.

Date:

Wednesday 17 June 2020, 1:30 PM - 4:30 PM

Cost: £220 per person

For further information about the event and pricing, email louise.kenny@theaudienceagency.org.

Book your place

COVID-19 Update

In response to the current development with COVID-19 and advice from Public Health England, we are currently looking to move all meetings, events and workshops online where practicable. If you have already booked for an event, we will contact you about alternative arrangements once confirmed.

For any enquiries, please get in touch with Louise Kenny, Interim Coordinator of Marketing & Communications by emailing louise.kenny@theaudienceagency.org

Other masterclasses available:

  • Online Community Participation
  • Social Media Effectiveness
  • Audience Development in times of COVID-19

Discover more workshops and training on our events page


For further information and queries, please get in touch with Louise Kenny at louise.kenny@theaudienceagency.org.