Over recent years, what audiences expect and accept has evolved faster than ever before. The pace of change shows no signs of slowing down, and keeping step will require us to buckle down and skill up. This month we're considering what digital and design skills individuals and organisations can and should start developing now, as well as the broader ways we can work together cross-sector to drive and deliver the future we want.
“With time and a kindly librarian, any unskilled person can learn how to build a replica of the Taj Mahal.”
― Maya Angelou, A Song Flung Up To Heaven
Engagement with pandemic-produced longform online content may be on a downward trend, but expectations for creative storytelling on social media are just picking up.
Anne Torreggiani argues that we need design skills – over tech or even data skills per se – to seize the post-pandemic digital opportunity.
The chapter section from the government's 2022 'Levelling Up' report that talks specifically about goals for the Culture and Heritage sectors.
Considering how the Levelling Up agenda aligns with what we know about lower engaged audiences, supported by the deeper level of precision profiling provided by our Audience Spectrum enhancements.
Richard Leeming reflects on a wide range of fascinating and impactful speakers' real world examples of how they’re delivering transformative schemes in their local areas.
Catch up on our session considering a holistic approach to audience development, recognising both digital and physical engagement.