News from The Audience Agency

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Photo of Build Back Creatively Toolkit Launched  file
Build Back Creatively Toolkit Launched 

The Audience Agency launches the Build Back Creatively toolkit, a new and free resource to guide local councils through how to harness the creative industries to drive local, social and economic post-pandemic recovery.

Photo of New Anti-Racist Research Guidelines for arts and culture in progress file
New Anti-Racist Research Guidelines for arts and culture in progress

We have recently begun work with an external reference group to create a set of Anti-Racist Research Guidelines for use in the cultural sector.

The Audience Agency receives funding to boost digital development in heritage organisations   

The Audience Agency is among the successful organisations awarded funding by The National Lottery Heritage Fund Digital Skills for Heritage initiative, to increase digital skills and confidence across the UK heritage sector.

Photo of Upcoming report: 'The Future of Cross Border Cooperation in the Arts' file
Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

The Audience Agency has been appointed to research and write a report entitled 'The future of cross border cooperation in the Arts' by the ARINS project.

Photo of Working with the British Council, NLHF and others to unlock digital potential post-Covid file
Working with the British Council, NLHF and others to unlock digital potential post-Covid

We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.

Photo of The Audience Agency to evaluate British Council’s Digital Collaboration Fund file
The Audience Agency to evaluate British Council’s Digital Collaboration Fund

The Audience Agency has been appointed by the British Council to undertake evaluation of its Digital Collaboration Fund, which supports UK and overseas cultural partnerships to develop digitally innovative ways of working together.

Major new study shows younger people more willing to return to venues

The first wave of findings from our nationwide survey of changing views about participating in creative and cultural activities through the pandemic.

Photo of The Audience Agency receives grant from Government’s Culture Recovery Fund file
The Audience Agency receives grant from Government’s Culture Recovery Fund

The Audience Agency has been awarded £324,000 as part of the Government’s £1.57bn Culture Recovery Fund (CRF) to help face the challenges of the coronavirus pandemic.

Photo of Centre for Cultural Value announces its brand new festival of ideas: What Value Culture? file
Centre for Cultural Value announces its brand new festival of ideas: What Value Culture?

What value does culture have to society? Take part in 10 days of free events this November, hosted online by @valuingculture

Photo of The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study file
The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

Researchers from The Audience Agency embark on a new COVID-19 Cultural Engagement Population Study as part of a wider research project in collaboration with the Centre for Cultural Value and Creative Industries Policy and Evidence Centre.