Areas of expertise
- Audience data analysis
- Data-driven arts marketing
- Managing Marketing / Box Office Relations
- Web development
Cat manages the development and delivery of effective, user-focused multi-channel support for Audience Finder and Show Stats. She is responsible for overseeing the creation of a comprehensive new knowledge bank and facilitating Audience Finder’s user community through the development of an online forum and live events.
Cat joined The Audience Agency in September 2018, following 12 years as a data-driven arts marketer in Scotland. She has previously worked with the Royal Scottish National Orchestra, the Glasgow Royal Concert Hall, City Halls, Old Fruitmarket and Celtic Connections. Cat also has several years of Box Office and Front of House experience.
Cat has a degree in Applied Music with Specialisation in Industry from the University of Strathclyde and still has a keen interest in performing with her string quartet Rhapsody and the Glasgow Studio Orchestra.