Areas of expertise:
- Quantitative research methodology
- Survey design and e-survey programming
- Data analysis and interpretation
Dan works with a wide range of clients, specialising in quantitative research, bespoke analysis, and devising and managing large scale data collection projects. Notable recent clients and projects include marketplace analysis for the Crafts Council, collaborative audience development projects for Film London and Arts Audiences Ireland, and exploratory data analysis for Dance Touring Partnership and the Barbican. As well as working directly with clients he also manages the London bespoke research team and advises our consultancy team on research methodology.
Entering the world of audience development through researching visitors at museums and galleries across the North West in the mid-2000s, Dan has been with The Audience Agency since 2007 (in its former guise as Audience London). He has a first degree in Creative Music Technology from the University of Hull and is an Affiliate Member of the Market Research Society (MRS).