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Qualitative Research Manager

Areas of expertise:

  • Mixed methodology research design
  • Qualitative research

Fran is an experienced researcher and evaluator specialising in mixed qualitative and quantitative methodologies. Recent projects include the evaluation of a 3 year DCMS and ACE funded youth theatre co-creation project, Stage Directions, led by The Lowry, need and benefit scoping for the digital archive of the Manchester Together Archive, research to inform a capital funding bid for a new history centre in the Midlands.

Fran also managers the qualitative research team and consults on qualitative research internally with colleagues and externally with clients.

Before joining The Audience Agency Fran led research for the higher education market for a commercial integrated marketing agency, and prior to that was the marketer for the multi-disciplinary outdoor arts programme at MediaCityUK, Quays Culture. Fran has her first degree in Photography from Manchester Metropolitan University, and a Masters degree in Fine Art. Fran is a trained researcher and is a member of the Market Research Society.

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Our Approach

Our skilled and experienced team of researchers and consultants take an evidence-based, data-driven and user-centred approach to helping organisations develop and deliver work with meaningful social, cultural and economic impact.