Innovation Director (The Audience Agency) & Executive Director (Golant Innovation)

Areas of expertise:

  • Innovation
  • Commercial and business strategy
  • Organisational transformation
  • Service and experience design

In 2005 Patrick founded Golant Innovation (formerly known as Golant Media Ventures), whose mission is to share innovations between the cultural, creative, digital and public sectors. In 2018 it merged with the enterprise subsidiary of The Audience Agency.

He has 25 years’ experience as an executive and advisor. In the cultural sector, this has included working with national organisations such as the Royal Opera House; smaller producers such as Miracle Theatre; and local authorities in Liverpool and across Wales. Media work has spanned VR, e-learning, animation and advertising. He had leadership roles in the rollout of two national government information services.

Patrick is financial advisor for Arts Council England, resilience advisor for Arts Council Wales and digital advisor for the Heritage Lottery Fund. He co-authored What is Resilience Anyway: A Review (Arts Council England), Markets in IP and enabling information ecosystems (Intellectual Property Office) and a mapping of future opportunities from data-driven innovation and co-design for UK’s creative industries (Innovate UK/KTN). He speaks and writes on innovation, enterprise, data and intellectual property.

As Commercial Director of the digital film distributor, Cinegi, he helped raise finance from the EU, Creative England and private investors. He co-led its Cinegi Arts&Film action research project funded by Arts Council England in association with the British Film Institute.

He was formerly Information Society Working Group chair for the UK’s National Commission for UNESCO and Marketing Chair for the ISO committee for e-learning, and is now a global policy research fellow of a Rio-based thinktank, the Institute of Technology and Society.

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Golant Innovation

Innovation for arts, culture & heritage

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Resilience, Innovation & Enterprise

Thriving not just surviving in arts, culture, heritage & the creative industries requires resilience. We help you make the most of your assets & capabilities.

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Feature | Creativity + Innovation = Change

Patrick Towell unpicks the crucial differences between creativity and innovation in the context of rapid change in the cultural sector.