Areas of expertise:
- Strategic development of the research function
- Quantitative and qualitative research including survey design, focus group moderation and in-depth interviews
- Database analysis, segmentation and profiling
- Mixed methodology project design
- Project management
Richard is Head of Research at The Audience Agency and has a remit to respond to client enquiries, delivering research-led projects and managing the research team of seven. He also oversees the strategic development of the agency’s research services. In 2012 he led the audience research for the Showtime programme of outdoor events during the Cultural Olympiad (this was the largest ever audience survey for outdoor arts resulting in more than 2000 responses).
Richard was Research Manager at the Barbican Arts Centre and a Senior Account Executive in a commercial market research agency, for clients including Levis and Thomas Cook. He has worked as a customer relationship consultant in both the culture and tourism sectors for a range of clients. In addition to his primary research skills, Richard is an experienced project manager and data analyst.