Understand more about who your audiences are, and discover who else they could be.
Tools like Audience Development, Experience Design, Creative Evaluation, or Co-creation can all help organisations to engage communities, visitors and audiences in a more meaningfully inclusive and creatively valuable way for everyone involved.
Audience Development
Engaging audiences, visitors, customers or users is at the heart of any arts organisations’ mission. Getting to know those who do, could or would like to engage is the first step towards developing long-lasting relationships.
Co-Creation and Participation
Develop & evaluate exceptional programmes & gain understanding of your participatory audiences. Engage a range of audiences with specific interests, including families and local communities, younger and older people, people with support needs, with disabilities, and more.
Digital Engagement
Harnessed effectively, digital technology can be transformative. Whether you want to create impact, increase resilience or connect with your communities, we can provide you with strategic support, practical advice and a clear roadmap.
Harnessing the power of Audience Spectrum to map out a strategic, data-driven approach to embracing new audiences and encouraging anxious returners in South Wales's altered post-pandemic landscape.
Download our updated guide to creating an effective Audience Development Plan.
Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, but how can they make the most of this momentum?