Including...the Digital Culture Awards 2023, Google Trends and lofi girl.

March 21, 2023

Hello and welcome to the latest edition of the Digital Snapshot, bringing you all the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world.

Latest News

Useful / bookmarkable

Distracting / entertaining / inspiring

  • Why do people take fun things too seriously on social media? This video should resonate with a lot of you who run brand accounts.
  • The viral account Weird Medieval Guys is branching out to artefacts. They're good at citing their sources but it'll be worth keeping an eye on the account in case your collection is featured.
  • I usually listen to lofi girl on YouTube while working (and also featuring in this newsletter's header), but I don't think I'll be making the switch to lofi Boris Johnson.

Good Reads

  • Arts Marketing: Jack of All, Master of None. This imaginary conversation between a normal marketer and an arts marketer by Sam Freeman is cathartic. He also proposes sharing resources and staff between local clusters of organisations, which would be nice wouldn't it.

And that’s all for this edition. If you come across any interesting or noteworthy content or have any of your own projects to share please send it my way. Don't forget we're here to support you with training, research and consultancy, so please do get in touch. You can find all past editions of the Digital Snapshot here.

You can also post your thoughts on digital and data-related topics to us and a wider community through our Community forum.

You can find me or The Audience Agency on Twitter. See you soon.

Adam Koszary

Head of Digital, The Audience Agency

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In the Digital Snapshot, our Head of Digital Adam Koszary offers a comprehensive round-up of the latest news, innovation and interesting ideas in the world of digital, as relevant to the arts, culture, museums and heritage sectors.

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