We've been gathering evidence about how arts, culture and heritage audiences have responded to online content during the crisis.

Digital evidence so far includes:

  • Latest findings from our Digital Audience Survey about how audiences have responded to arts, culture and heritage online during lockdown. This 5 minute survey, deployed by organisations via their websites, social media and other e-communications, invites online audiences to help organisations to better understand audience profiles, motivations and online habits.
  • Analysis of data from Indigo’s Act Two survey to understand ‘regular and frequent’ audiences’ reactions to digital cultural content.
  • The first wave of findings from our COVID-19 Cultural Participation Monitor, our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.