Findings from The Audience Agency's Digital Audience Survey show how galleries visitors have responded to organisations moving so much of their offering online since the COVID-19 lock-down period.

This 5 minute survey, deployed by museums via their websites, social media and other e-communications, invites online audiences to help organisations to better understand visitors':

  • Profiles
  • Motivations
  • Online habits
  • Changes through COVID-19

See the Galleries' Digital Visitors Report as a PDF

Headline findings at a glance

Gallery website visitors are more likely (vs overall visitors/audiences)…

  • To be a first time web visitor (49% vs 34%): of which 80% have
    never physically attended the organisations (vs. 74%)
  • To be from Black, Asian and other minority ethnicities*(11% vs 9%)
  • To be highly culturally engaged (53% vs 44%)
  • To purchase a ticket or something from the online shop (18% vs. 11%)