“By March, the worst of the winter would be over. The snow would thaw, the rivers begin to run and the world would wake into itself again."

― Neil Gaiman, Odd and the Frost Giants

Sunnier Springtime days have arrived under a cloud this year, as we cautiously step out from Covid's shadow and find ourselves facing an uncertain road ahead. But with the new season comes the opportunity to change and take stock of how we currently engage our audiences. By analysing a wealth of data from the past few years, we examine the individual challenges faced by different sectors and look ahead to the next steps.