January 2020 | For the love of books

Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.

“There is no surer foundation for a beautiful friendship than a mutual taste in literature.”

P.G. Wodehouse

According to YouGov, after fitness and saving, 'reading more' is Britain's most popular new year's resolution. As The Audience Agency community steps into the 2020s, we're hoping to take a leaf out of the book of some of our most diverse, inclusive and risk-taking sectors. Libraries and Live Literature Events, like the stories they help us to share, thrive on an adventurous, inquisitive and joyful attitude towards reading, writing and hearing new voices. This month, to kick start the decade, we're publishing a brand new report looking at audiences for Live Literature Events throughout the UK and celebrating some of the inspiring work we've seen across the literature and library sectors.

Case in Point | St Helens Council Library Service

How the Senior Arts In Libraries Officer for St Helens Council used Audience Finder to make a successful case for revolutionising marketing practices.

Audience Report | Live Literature Events

This report draws together what we know of Live Literature Events from the many hundreds of organisations that contribute booking and survey data to Audience Finder.

Literature and Libraries

The Literature and Library sectors are amongst the fastest growing and evolving in the world of arts, culture and heritage.

Case in Point | Royal Society of Literature

The Audience Agency has been consulting with the RSL on a number of projects, investigating the landscape of literature creators and consumers in the 21st century.

Case in Point | South Gloucestershire Libraries

The Audience Agency has been working with library professionals in the region to develop Audience Development skills in support of their 'library theatre' program.

Snapshot | Where do Live Literature audiences come from?

Audiences to Live Literature events are notably local. That said, variations by audience type remind us that these patterns result partly from where different groups live and partly from where they go.

Report | Evidencing Libraries

Arts Council England commissioned The Audience Agency to understand the extraordinary reach of public libraries and especially how audience research and data are accessed and used by library practitioners.

Resource | Libraries Taskforce Resource Pack

A Department for Digital, Culture, Media and Sport commissioned resource, designed to assist libraries in evaluating their cultural engagement activities.