November 2020 | We're all in this together

Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.

“A nation's culture resides in the hearts and in the soul of its people”

― Mahatma Gandhi

As England moves out of lockdown 2.0 and the whole of the UK continues to struggle with the impact of the virus, our ability to work together with sense and respect will be a frontline defence against winter's renewed challenges. The need for an evidence-based approach is as crucial to the survival of the arts, culture and heritage sector as it is to addressing any other aspect of the COVID-19 fallout, which is why we have been collaborating with partners across the nations to develop unparalleled insights into audiences' experiences, attitudes and intentions.

Cultural Participation Monitor

The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the recent and ongoing crises, and beyond.

Feature | Beyond core audiences

In a constantly changing landscape, the ability to understand and respond to audiences’ changing preferences and behaviours is vital. Anne Torreggiani shares findings from the first wave of The Audience Agency’s COVID-19 Monitor.

Scotland | Intentions Survey

In partnership with Creative Scotland, The Audience Agency has conducted a 'temperature taking' survey of organisations across the nation and their audiences' attitudes to returning to culture post-COVID.

All Original Research

A round-up of the original research and analysis that The Audience Agency is undertaking into the impact of the crisis on cultural participation and engagement.