Get the full picture of how your productions are performing across your tour venues

Using data held in Audience Answers from the venues you visit, we can:

  • Provide quick and straightforward audience insights around key metrics to support your evaluation, marketing, and future planning
  • Build bespoke reports of your production data to your own specifications, eg for multiple or single venues, and a time period of your choice.
  • Help your find out more about who’s attending and their experience, by providing an audience e-survey.

We’ll make it easy for you by contacting tour venues on your behalf for permission to share insights.
If the venue is not using Audience Answers, but can provide data in another way, this can be incorporated as well.

Order your Touring Report

We have a free-of-charge option available for organisations in Wales and Scotland subsidised by the Arts Council of Wales and Creative Scotland for the 23/24 financial year.

Choose the Touring Plan that gives the answers you need:





Snapshot +



Essentials +

Gather and analyse core insights to build a picture of your show's audiences across sites

Get the data detail you need to present to your board and plan your marketing campaigns

Build a bespoke audience profile in order to achieve your own unique objectives

Includes Audience Spectrum profiling of production data from up to 8 venues, compared against a population benchmark of your organisation's choice.

Includes total tickets, bookers and income reporting, booking lead times, top 20 local authorities and postal sectors, visualised mapping, and more...

Looking for a more tailored and bespoke overview of your touring data? We can build reports and packages of your choice around your audience objectives.

£475 + VAT

(subsidised in Scotland and Wales)

From £675 + VAT

(subsidised in Scotland and Wales)


(Email us to discuss this option)

Order your Touring Report

Venue not signed up to Audience Answers? Each report can include productions from up to 8 host venues. If the venues are not providing data to the Audience Answers program but data can be provided externally from the host organisation, speak to us to discuss including this data within your reporting.

Can't see exactly what you need? Or looking for survey options for touring organisations? A range of add-ons are available. Speak to us for details and costs.