Audience Answers Coming Soon!

Findings from The Audience Agency's Digital Audience Survey show how performing arts audiences have responded to organisations moving so much of their offering online since the COVID-19 lock-down period.

This 5 minute survey, deployed by museums via their websites, social media and other e-communications, invites online audiences to help organisations to better understand visitors':

  • Profiles
  • Motivations
  • Online habits
  • Changes through COVID-19

See the Performing Arts' Digital Visitors Report as a PDF

Headline findings at a glance

Performing Arts' digital visitors are more likely (vs overall visitors/audiences)…

  • To be a return web visitor (80% vs 66%)
  • To be from a balance of age groups, reflecting the UK population
  • To engage…to boost my mood (65% agree vs 58%)
  • To view more online…than before Covid (68% agree vs 61%)
  • To view a video or live stream (45% vs 26%)
  • To donate to the organisation (4% vs 2%)