This group's comfort with using culture organisations websites for trip planning purposes has primed them for an easier pivot to engaging with artistic content online.

Explore the online arts, culture and heritage activities of Commuterland Culturebuffs

General Engagement

With busy lives to manage, this group makes good practical use of the internet without spending long hours online.

  • They are far less likely that other groups to use social networking sites to find out information about what’s going on locally, or to plan their leisure time.
  • They may, though, use social media to share and discuss artistic content.

Arts and Culture

Commuterland Culturebuffs are more likely than average to view or download cultural content online, and a quarter will have done so in the last year.

  • The internet is an important information channel for Commuterland Culturebuffs with many using cultural organisations’ websites to find out information and two thirds of those who do so end up booking a ticket online.
  • 70% of Commuterland Culturebuffs who view arts online are aged 46 to 70.
  • While they already used arts organisations’ websites for information an booking purposes, lockdown is likely to have encouraged them to use streaming much more than usual, and the pivot to online content engagement will have been easier for them than many other groups, though may still have taken a little getting used to.
  • The high importance Commuterland Culturebuffs place on the arts, combined with their broad cultural knowledge means they were (and continue to be) likely to feel confident about which online content would match their tastes.
  • They are are the group most likely to have engaged with big name performers' / organisations' online streaming services, such as the National Theatre or the Old Vic.

Other High engaged audience spectrum groups