Understand more about who your audiences are, and discover who else they could be.
Achieve meaningful creative and cultural change, working in place-based partnerships.
Use our data and development toolkit to share, compare and apply audience insight.
Changing cultural participation patterns through the pandemic and beyond.
As restrictions and timelines have varied by place, so have audience responses.
Different sectors in our community have faced specific challenges over recent years.
Combining evidence and expertise to explore important topics in the cultural sector.
Practical guidance and insights from an experienced team of audience developers.
In practice examples of how our tools and techniques support cultural organisations.
We help you deliver on your artistic vision, social purpose and business resilience.
Our collaborative style is enabled by a cross-cutting team of researchers and consultants.
Our data and development toolkit lets you share, compare and apply audience insight.
Our free national audience data and development tool
Our tool for touring companies in the performing arts
Tickets and support for our products
Top tips, thoughts and advice from The Audience Agency.
The British Council’s Digital Collaboration Fund was a pilot programme that encouraged international partners to consider how they could work together innovatively without meeting face to face.