The arts, culture and heritage sector in Wales has faced a series of unprecedented challenges in recent years, prompting organisations to adapt to new ways of working as the landscape for cultural audiences and the population at large develops.

This section provides tools and evidence resources to help you understand, contextualise and advance your organisation's relationship with existing and untapped audiences and broader national data, including the 2021 census results and using Audience Spectrum from across Wales.

Audience Spectrum Profile | Wales

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This data shows the Audience Spectrum profile of the Welsh population in comparison to the UK population overall.

Tools and Evidence Resources:

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Wales Population Profile Reports

Explore the latest regional and national population insights for Wales.

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Wales | 2022

Booker and population data through the lens of the new Audience Spectrum subsegments

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Wales | Audience Spectrum Mapping

These maps offer an overview of Welsh regions' demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture, and by what they like to see and do.

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Wales | Welsh and Welsh Language Performance

During Wave 5 of the Cultural Participation Monitor, we asked respondents based in Wales four additional questions:

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Wales | Hynt Cardholders

Our analysis of HYNT cardholders maps the distribution of audience members by access preferences across Wales.

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Wales | 2021

Multiple lockdowns have meant working from home has become the norm and unlike some of their counterparts across the border, Welsh Government rulings have kept doors shut for many organisations.

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Wales | 2020

This report summarises results for Wales from the first wave of The Audience Agency’s COVID-19 Monitor.

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Arts Council of Wales

The Arts Council of Wales is an independent charity, established by Royal Charter in 1994. We’re ambitious for the arts in Wales, and our strategy is to build a place where we can find, nurture and share the best talent.

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Cultural Participation Monitor

The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the recent and ongoing crises, and beyond.

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Delving into Audience Answers ticketing data to monitor sales across the sector.

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Different sectors in our community have faced specific challenges over recent years.

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We've been gathering evidence about how arts, culture and heritage audiences have responded to online content during the crisis.