Top tips, essential audience insights, guides, good reads and some light relief...

Other COVID-19 related resources also available:

Browse the Guides and Good Reads below

Image of The Power of Storytelling | Episode 1 
The Power of Storytelling | Episode 1 

In the first of an occasional series, The Audience Agency's Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories.

Image of The Power of Storytelling | Episode 2
The Power of Storytelling | Episode 2

In this second audio case study about how to organise yourself to create content that better connects with your audiences, Richard Leeming talks strategy, specificity, and scalability with the Tate's Hilary Knight.

Image of COVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 1
COVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 1

Gathering evidence is not a plan in itself - you need a clear decision making framework if you want your data to direct you to the strongest course of action for the future.

Image of COVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 2
COVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 2

This instalment looks in practical detail at how to create a clear definition of the value that your organisation wants to provide, and the measures that will demonstrate that the value is being delivered.

Image of Guide | Undertaking safe data collection post-lockdown
Guide | Undertaking safe data collection post-lockdown

Practical steps on how organisations can safely and effectively continue to collect audience data.

Image of Guide | Evaluating Online Activity
Guide | Evaluating Online Activity

A short guide to the ways you can determine and understand the impact of your online activity in order to tell a useful story.

Image of Guide | Audience Development Planning
Guide | Audience Development Planning

Download our updated guide to creating an effective Audience Development Plan.

Image of COVID-19 | Learning that lasts… in lockdown and later
COVID-19 | Learning that lasts… in lockdown and later

Nine steps for creating online learning resources that will last post-lockdown.

Image of Feature | Working together to articulate cultural value
Feature | Working together to articulate cultural value

When the coronavirus crisis ends and government is prioritising what happens next, nothing will be more important than being able to articulate cultural value.

Image of Feature | Making progress towards a citizen led future
Feature | Making progress towards a citizen led future

Cultural democracy is not in the gift of most cultural institutions, but that doesn’t mean there’s no role for them, says Anne Torreggiani.

Image of COVID-19 | Innovating in response to Coronavirus
COVID-19 | Innovating in response to Coronavirus

Adjusting to the new normal is not about replacing in-person experiences, but opening up new possibilities for collaboration, learning and engagement. We can help.

Image of COVID-19 | Top Tips for Resilience in Trying Times
COVID-19 | Top Tips for Resilience in Trying Times

Our resident innovation guru offers some tips for sanity and security in the face of the personal and professional unknown.