A regularly updating summary of all the best COVID-impact research being conducted across the sector.

There’s a lot of information, evidence, opinion, speculation out there about the arts and COVID-19. The following sources of information are some that we at The Audience Agency think are useful and informative (including some we’ve produced, to show how they fit into that wider picture). We’ll continue to add to them over the coming weeks.


Contents

  1. Audience
  2. Sales
  3. Digital
  4. Original research from The Audience Agency
  5. Countries and regions of the UK
  6. Artforms
  7. Before COVID-19
  8. The impact of COVID-19 on Arts and Heritage
  9. The wider impact of COVID-19
  10. Reopening
  11. Looking to the future

1. Audience


2. Sales


3. Digital


4. Original research from The Audience Agency

  • The Audience Agency’s Back Light report.
  • The Audience Agency's Ghost Light report.
  • A brief overview of Audience Finder sales data over the last five financial years (2015/16 to 2019/20).
  • Digital Audience Survey - The latest findings from our survey of how audiences have responded to arts, culture and heritage online during lockdown.
  • Audience Spectrum through COVID-19 - Insights into Audience Spectrum segments' changed behaviour and attitudes to arts, culture and heritage engagement through the crisis.
  • A report profiling audiences that returned to cultural organisations for in-person visits or performances between the first and second lockdowns.
  • COVID-19 Cultural Participation Monitor - Our nationwide longitudinal panel survey of changing views about participating in creative and cultural activities through the pandemic.
  • A 'temperature taking' survey, conducted with Creative Scotland, of organisations across the nation and their audiences' attitudes to returning to culture post-COVID.

5. Countries and regions of the UK

Scotland


6. Artforms

Visual Arts, Museums & Galleries

Performing Arts

Outdoor Arts

Libraries & Literature


7. Before COVID-19

Before we start talking about the ‘new normal’ – let’s understand the ‘old normal’…


8. The Impact of COVID-19 on Arts and Heritage

Sources to understand the immediate impact of the crisis…


9. The Wider Impact of COVID-19

Understanding the social and economic impacts more broadly…


10. Reopening

Ways to respond in the early phases, inc. examples of organisations’ adaptations...

Specific examples...


11. Looking to the Future

There’s plenty of discussion of ways in which we should work differently in future…



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