Audience Finder

The free national audience data and development tool.

Audience Finder is a free national audience data and development tool, enabling cultural organisations to understand, compare and apply audience insight. Audience Finder brings together data on all UK households with data from over 800 cultural organisations: over 170 million tickets, 59 million transactions, approximately 280,000 surveys and web analytics from all the UK's major arts and cultural organisations.

Audience Finder is one of the most exciting and potentially powerful forces in Arts Marketing that has ever existed.
Adam Buss, Chief Executive, QUAD




The data drives tools which build and explore a clear picture of audiences locally and nationally, helping you to find new audience opportunities. Audience Finder is a platform for user-friendly reporting dashboards, online mapping, insight tools as well as for opportunities to work in collaborative, data-sharing groups. Through the Audience Finder dashboard you can also compare audiences to other cultural audiences across the country.

Watch Audience Finder in action as Ellie Russell from The Point in Eastleigh describes how she and her team use the insights from Audience Finder in their everyday work.


Audience Finder includes

Box Office Dashboard

See your bookers in context, regionally and nationally.


Survey & Dashboard

Understand your audience profiles and motivations using our standard audience survey.


Hitwise Dashboard

Hitwise enables you to see the Mosaic profile of your website visitors, where they came from before they visited your site, and where they go afterwards. Use this tool to get the full picture of how your online audiences compare to those coming through your doors.


Mapping Tool

Explore the distribution of the 10 Audience Spectrum segments across the UK, and identify where your potential audience are.


National Picture

Even if you don't have any data, Audience Finder can help you gain insight into audiences by Audience Spectrum segment, artform and nationally.

Go to Audience Finder now

Audience Finder is developed and managed by The Audience Agency and is funded by Arts Council England. audiencefinder.org